When did the Brands’ prank meetings begin? A person could just, say, throw dogshit at a paramedic and consider his April Fool’s obligations fulfilled, but a Brand needs a prank that furthers their narrative and meshes with the core values, enticing the customers into a conversation about how the Brand can meet their needs.
I would assume that the prank meetings begin right after the new year, just like the tax meetings. There has to be a lot of brainstorming involved.
“What if we tell everyone our CEO murdered the president?”
“Get out, Jenkins.”
“There are no bad ideas in brainstorming!”
“Murdering the president is always a bad idea, jackass.”
A Brand’s prank needs to be laced with not only hilarity, but also virality: on April Fool’s Day, the 75% of the innertubes that aren’t actively pranking people are reporting on said prankery. How do we get our prank to trend? What’s the most appropriate hashtag for our prank? Can we get a celebrity to cameo in our prank?
But their hard work pays off, Enthusiasts. My God, the wit and wonder of these fine social media executives and their cross-platform fun! It’s like Shenaniganistan today and I want to live in this moment forever!
Oh, Netflix. Oh, Google and Hamburger Helper and all the other Brands. Thank you for this day, and the mirth you’ve made.